Prof. Dr. Diemo Urbig

Professor holding the chair for "Empirical business research and transformation" at the Brandenburg University of Technology (BTU) Cottbus-Senftenberg (Germany); Associated Member of the Jackstädt Center of Entrepreneurship and Innovation, Wuppertal; Research fellow at the Institute for Development Strategies, Indiana University (USA).

Profiles:,  ResearchGate, ORCiD, Scopus, Web of Science

Research interests:  innovation and entrepreneurship, empirical methods, economic and managerial psychology, organizational behavior.

Degrees: Doctor in Management Science (~ Ph.D., Radboud University Nijmegen, 2010); Dipl.-Inf. (~ M.Sc. in Computer Science, Humboldt University, Berlin, 2003); Dipl-Kfm. (~ M.Sc. in Management, Humboldt University, Berlin, 2001).

Selected publications:

  • Mochkabadi, K., Kleinert, S., Urbig, D., & Volkmann, C. (2024). From distinctiveness to optimal distinctiveness: External endorsements, innovativeness and new venture funding. Journal of Business Venturing, 39(1), 106340. (open access)
  • Huber, C., Dreber, A., Huber, J., Johannesson, M., Kirchler, M., Weitzel, U., ... & Holzmeister, F. (2023). Competition and moral behavior: A meta-analysis of forty-five crowd-sourced experimental designs. Proceedings of the National Academy of Sciences, 120(23), e2215572120. (open access)
  • Kleinert, S., Bafera, J., Urbig, D., & Volkmann, C. K. (2022). Access denied: How equity crowdfunding platforms use quality signals to select new ventures. Entrepreneurship Theory and Practice, 46(6), 1626-1657. (open access)
  • Urbig, D., Reif, K., Lengsfeld, S., Procher, V. D. (2021) Promoting or Preventing Entrepreneurship? Employers’ perceptions of and reactions to employees’ entrepreneurial side jobs. Technological Forecasting & Social Change, 172,121032. doi: 10.1016/j.techfore.2021.121032
  • Urbig, D., Bönte, W., Schmutzler, J., Curcio, A. F. Z., & Andonova, V. (2021). Diverging associations of dimensions of competitiveness with gender and personality. Personality & Individual Differences, 176, 110775. (with C3 copetitiveness measurement scale)
  • Urbig, D., Bürger, R., Patzelt, H., Schweizer, L. (2013) Investor reactions to new product development failures: The moderating role of product development stage. Journal of Management, 39(4), 985 - 1015. doi:10.1177/0149206311416120